In 2005, letter diversion Enterprises launched letter Sports as their 24-hour sports broadcasting network. Later, in November 2006, letter nonheritable Taj tv India as a subsidiary. In 2010, a replacement channel named ten Cricket was launched. letter Sports was rebranded to 10 Action in 2010, that featured adventures sports and non-cricket content like lawn tennis and soccer. 10 additionally launched a separate feed for Islamic Republic of Pakistan.
In August 2016, Zee's chief operating officer Subash Chandra proclaimed that the corporate was negotiating with Sony photos Networks to sell its sports channel bouquet 10 Sports. The agreement was signed in Sep 2016 and therefore the acquisition was planned to be two-phased. With the completion of the primary section of the acquisition, Sony distended its sports network to nine channels. On eighteen Gregorian calendar month 2017, the ten channels were rebranded underneath the Sony umbrella with the "Sony" complete connected as a prefix on the previous network's name, additionally with the launch of the HD simulcasts.
